What should a Global Media Empire look like? ... domineering? perhaps! or maybe split it up, make it opinionated, make it pure hell! Riots everywhere and Grandmas' with shotguns ... i'm kidding.
But here's what I've seen ...
There will always division in media, economic or political. There is so much option around that the term 'mass media' really cannot communicate what we are dealing with anymore.
News for example in Australia - five major networks really: ABC, SBS, Seven, Nine, and Ten. Papers are dominated by the two: Age or the Herald Sun. Where you have grown up influences what media you are subjected to and even objective to.
There is no longer a "homogenous audience that will receive, consume, be affected by, or use" the media the way it use to be, for example my childhood. The media is forever changing. the receding geographical constraints are what make these changes. In other terms, multiculturalism, more people in new regions means that the media outlets have got to hammer what they want to say (or maybe paid to say) in regards to the economic climate and political client.
It will no longer be no church group by any means (one giant mass on Sunday to make sure everyone's on the same page). Diversity still has majorities in terms of population but it allows there to be many more minorities too, and who's to say that you can't be apart of both or either a majority or minority group.
Over and Out!
Steven, P 2003, ‘Political economy: the howling, brawling, global market place’, The no-nonsense guide to the global media, New Internationalist, Oxford, pp. 37–59.
Monday, 30 July 2012
What's missing from this definition?
"Globalization is a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding." (Waters, 1995 : 3)
What's missing from this definition of globalisation? Well, a lot, but not, at the same time. As a whole this quotation from Waters is rather specific in terms of a specific aspect of globalisation - one that is much broader in a sense.
From this, I mean to suggest that an influx of McDonalds around the world can be an example of globalisation, and how this corporation's presence changes property value, traffic through the area, and so forth is another 'specific' example.
Waters is correct in his point, the only part that challenges my mind in the deciding factor to whether it works as a definition on a whole to define globalisation is; "in which people become increasingly aware that they are receding". I don't know if that can be a certainty. As a majority, I think that we have generated this idea of accepting and taking them for granted, without noticing what's actually occurring, and cemented it into our social/cultural mentality.
Bringing it back to the McDonalds example, people aren't going to see the McDonalds near to the house they are going to buy or rent as a negative (where land/business value may decrease over time), they will see it as a positive and take it for granted that there is the option of fast, efficient (not necessarily healthy ... or ever healthy) food there at their disposable.
I agree that the geographical constraints that we know do begin to blur or recede but i think it requires a portion of academic sense to notice what the hell is going on!
Over and Out!
What's missing from this definition of globalisation? Well, a lot, but not, at the same time. As a whole this quotation from Waters is rather specific in terms of a specific aspect of globalisation - one that is much broader in a sense.
From this, I mean to suggest that an influx of McDonalds around the world can be an example of globalisation, and how this corporation's presence changes property value, traffic through the area, and so forth is another 'specific' example.
Waters is correct in his point, the only part that challenges my mind in the deciding factor to whether it works as a definition on a whole to define globalisation is; "in which people become increasingly aware that they are receding". I don't know if that can be a certainty. As a majority, I think that we have generated this idea of accepting and taking them for granted, without noticing what's actually occurring, and cemented it into our social/cultural mentality.
Bringing it back to the McDonalds example, people aren't going to see the McDonalds near to the house they are going to buy or rent as a negative (where land/business value may decrease over time), they will see it as a positive and take it for granted that there is the option of fast, efficient (not necessarily healthy ... or ever healthy) food there at their disposable.
I agree that the geographical constraints that we know do begin to blur or recede but i think it requires a portion of academic sense to notice what the hell is going on!
Over and Out!
Monday, 16 July 2012
What tis' Globalisation? Define it for me! Who the hell am I ...
Globalisation. It's a thing. Like a social process on a mass scale, like massive, that redefines that old saying of 6 degrees of separation. You've all heard of and know someone, even don't know someone, that knows of such things as McDonalds, the iTunes store, and Britney Spears, even Coke-a-Cola. Globalisation is this massive worldly link that connects us together and almost puts us into sync. Is this a good thing? not sure as of yet but I'll get back to you on that topic! I use this term, 6 degrees of separation, to also define who I am in this cosmos of internet bloggery, because I'm sure whether you are reading my blog, or another, there will be some common person or element that connects us - for example i entered my tutorial and lo and behold I found mate from previous electives there. By the way, a little but never late introduction, I'm Chris and I am currently in my second year of my three year degree. I'm currently completing my Bachelor of Creative Arts, majoring in Drama and minoring in Literature, at the Deakin Burwood campus. I chose this subject, firstly since there was no exam, and secondly it sounded the most interesting out of the lucky dip bag the area of Arts has to offer.
Over and out!
Over and out!
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