Celebrity Influence

Endorsement. One big word worth a lot of money. Celebrity has been the driving force behind product since ... ever. They use this shampoo, and like this band, and tweet pics of their favourite resorts around the pacific - all of which is a globalising move. Celebrity is the largest broadcasting base to date, even more so with the electronic age. Magazines, tele, podcasts, vblogs, blogs, tweets and statuses is the tidal wave that is globalisation. We like their films, their music, their comedy, their human nature. They are the people we think are our friends even though you've never met and they give you goose bumps when you do meet them. They are nothing special, they brush their teeth and sleep just like we do ...

William Gruber has commented on the most recent occurrence of popularity and the rise the fame and title of celebrity, through celeb endorsement you could say. The internet video hit from Youtube, "Gangnam Style". The popularity occurred from the 30th of July 2012 and has since "racked up more than 47 million views on Psy's official YouTube channel" (Gruber, 2012 p.1). Tweets from "T-Pain, Josh Groban and eventually Justin Bieber's manager, Scooter Braun" (Gruber, 2012 p.1) helped push this video into the phenomena that it has become. This 'star treatment' or recognition even earned the singer Psy a place at the 2012 VMA's. How about that sort of power? A Korean singer one hit wonder over night then making it to the prestigious American Video Music Awards.

Celebrity is a major player in the global force that's converting the world to the same page, and we are happy to accept that.

Over and Out.

References

Gruber, W 2012. "Famous fans: the popularity of two videos can be credited to celebrity-driven social media attention." Billboard 1 Sept. 2012: p.39. retrieved 14 Sep,  Academic OneFile.
Document URL
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Diaspora - in Media?

What did you just call me? "Diaspora" ... what?

Turning to a dictionary ... seems to suggest that its the dispersion of anyone from their origin or homeland.

So Diasporic media ... media for people dispersed from the homeland! Maybe?

In perspective then, diasporic media has been around for ages. Or does it suggest that its for a minority of people that have been exiled or forbidden to come back to their home country? From a broader vantage point, any information or media driven dribble posted upon the internet is a form of diasporic media. Like a long distance conversational tool, that allows travellers to learn, hear and read information concerning their homeland from abroad.

Broadcasting. Narrowcasting. Is diasporic media a definite type of 'casting' or is the concept malleable?
The concept would favour that of narrowcasting - aiming a program or programming to a specific, limited audience. But could be didactic towards a greater audience by disseminate something - values, ideas, movements etcetera. It appears that it is all determined by variables, so to label something as a specific category or such possibly contains no purpose.

Diasporic Media is very much directed to the Middle East. Or places of conflict. What creates a means for this type of media could be said to be war or the variance of civil war - where a regime is 'forcing' (using this word lightly) people to leave. Al Jazeera in the US is a good example to alleviate the cloudiness surrounding the concept of diaspora in media. It communicates/broadcasts relevant information to their people that are abroad.

Over and Out.

BLOGOSPHERE!!! I beg your pardon?

I'm going to define it as too ideas then mash them together. The word: 'blog' omit the 'o' and then 'sphere' gives a clear and precise identity to the concept. A blog is what you are reading right now, i'd suggest a form of social commentary and interaction. A sphere, in relation to the concept of a 'blogosphere' is a collective group - a sphere of people, their perceptions and discourse of relevant topics defined by the collective. Mashing them together creates the product of 'blogosphere' - an online collective group that is vast and expansive in terms of genre and popularity, also significant in terms of defining types of social media/commentary and a portion that is the vortex of globalisation.

Oddly enough under circumstances, the concept of the blogosphere has been forced onto this specific project. This blog wouldn't have been written otherwise and I, as the writer, would have never made an account to blog or known what to speak about or to who ... in fact i only have superficial numerical data that suggests that 'bloggers' of the 'blogosphere' have actually read what i've posted ... slightly more believable when comments have been left though.

It appears that the blogosphere is a very niche target market that is derived from majority tech savvy users ... which is where the globalisation concept falls into place. Sure i could and can still read a paper or watch the news on the tele for sourcing information but another area to find such information is the internet. Integration or fading out old fashions of communication though wont happen for a very long time.

Over and Out.

Making Culture - how can you?

You could simply exist, that should about do it. Everything that you do is a contribution to making culture in a global sense. The music you listen to, the social networks you use, the clothes design you wear and the food you chose to eat, and where you live are indicators and decisions that make culture.

In a global sense there is what i'll call "The Option", being the variations of the mass products around in the world. The purchasing of a specific option will benefit that option and promote its longevity within culture. its longevity in culture that makes it culture.

Fashion, fast food, family, demographic, social status, everything - in that magnitude, suggests that culture is an ideal that is fostered or doctored by a majority. For example, to use the brand of clothing of BONDS, the more this product is bought by a majority, the longer it will last and the longer it will effect culture. the same goes for music - if people dont like it enough it doesnt make it to commercial radio or if enough people dont buy the music of the band or artist then they dont make music anymore.

It's your choice as an individual that makes a mark on culture. What you support or 'like' on facebook impacts on what makes culture. What get support by a majority survives and what lacks then dies. Simply existing, whether you like it or not, is participating - there is no way around it. Welcome to the culture making you.

Over and Out.