What should a Global Media Empire look like? ... domineering? perhaps! or maybe split it up, make it opinionated, make it pure hell! Riots everywhere and Grandmas' with shotguns ... i'm kidding.
But here's what I've seen ...
There will always division in media, economic or political. There is so much option around that the term 'mass media' really cannot communicate what we are dealing with anymore.
News for example in Australia - five major networks really: ABC, SBS, Seven, Nine, and Ten. Papers are dominated by the two: Age or the Herald Sun. Where you have grown up influences what media you are subjected to and even objective to.
There is no longer a "homogenous audience that will receive, consume, be affected by, or use" the media the way it use to be, for example my childhood. The media is forever changing. the receding geographical constraints are what make these changes. In other terms, multiculturalism, more people in new regions means that the media outlets have got to hammer what they want to say (or maybe paid to say) in regards to the economic climate and political client.
It will no longer be no church group by any means (one giant mass on Sunday to make sure everyone's on the same page). Diversity still has majorities in terms of population but it allows there to be many more minorities too, and who's to say that you can't be apart of both or either a majority or minority group.
Over and Out!
Steven, P 2003, ‘Political economy: the howling, brawling, global market place’, The no-nonsense guide to the global media, New Internationalist, Oxford, pp. 37–59.
Hi Chris :)
ReplyDeleteI very much agree with the fact that 'Mass Media' is a difficult term to define, particularly when 'Mass Media' is such a broad term, but we both know that the term is so much more complicated than this, as it involves economic, political and social factors as well! Would have been great if you could have given a definition or an additional word that better describes 'Mass Media' as we know it. I like how you've said... 'Where you have grown up influences what media you are subjected to and even objective to'... this is very true as depending on how or who you've been brought up by will influence your personal media empires. Great use of examples, for instance- ABC, SBS, Seven, Nine, and Ten...Age or the Herald Sun. I remember growing up watching Foxtel and loving ‘Cartoon Network’ and ‘Nickelodeon’... never paid attention to normal TV.... meanwhile Dad always bought the ‘Herald Sun’... But never ‘The Age’... little things like this impact on our knowledge and views about what media we are/have been subjected to!!
Great Post!!
Hello, great examples used in regards to Australian media and its division, whether it's in the five major television networks (does Channel 31 still count) or the two newspaper networks. Fantastic use of Steven's text, however consider using more than the one required source, it may offer you more credibility. One text, one opinion!
ReplyDeleteVery illuminating comments on diversity as well. Keep it up!
Chris, I agree with many of your points. The issues you bring up are interesting and also a good use of Australian examples rather than that of more broad media issues. I enjoy the way you write as it kept me interested however there were a few sentences here and there didn't flow so well. I agree with Michelle about the use of only one source. All in all it was a very good blog. Good Work.
ReplyDeleteMuch of what you have brought up here pretty much sums up the way in which the concept of the media empire has evolved over the years to be the shifting saturating mass media outlets with immense influence that we know today. I suppose depending on what media giants you've had contact with shapes your response in a way to the kind of issues they present to you. For example it is a common assumption that the Herald Sun is a right-wing, conservative, blue collar newspaper and the Age on the other hand is more a left wing, white collar newspaper
ReplyDelete